Start with the campaign decision
Define the audience hypothesis, offer, channel, desired action, and mandatory brand elements before writing the visual prompt.
Create a small visual system
Describe one compositional idea that can survive the formats you actually need. Keep subject, palette, type-safe areas, and product treatment consistent while varying crops deliberately.
Review before publishing
Check trademarks, product accuracy, likeness and privacy issues, prohibited content, accessibility, and platform requirements. AI output is a draft that needs accountable human review.
Measure the action
Link the final asset to a specific landing page or product action. Track whether the visual drives the intended behavior, not only whether it looks novel.
Open the image workflow